Electronic license plates hit Bay Area, allow for custom message, GPS tracking

SACRAMENTO (INTELLIHUB) — Reviver Auto will be the first to market electronic license plates in the state of California which will allow for the vehicle’s administrator to display custom messages and track the vehicle’s location. However, the technology appears to be a dual-edged sword due to the fact that it’s also extremely advantageous for select businesses, law enforcement agencies, and those in the private sector who feel a need to monitor the whereabouts of a specific vehicle, its driver, and/or its passengers at any given time.

The pricey plates will retail at Bay Area dealerships for $699 as part of a pilot program offered by the state’s Department of Motor Vehicles that’s aiming to make those old yearly stick-on tags outdated, as users of the technology will be allowed to update their vehicle registrations online, thus saving time but a $7 monthly fee will be incorporated for the convenience.

The plates operate much like any eBook or electronic pad’s display. Each unit comes equipped with data processing and storage chips, an Internet up-link, and a battery.

The city of Sacramento has become the first city in the United States to test out the new technology on its 24 vehicle in-house fleet.

According to a report out of the Sacramento Bee: “Under the pilot program rules, the state can allow up to one-half of 1 percent of the state’s 35 million vehicles — or about 175,000 vehicles — to use the plates during the test period.”

Right now about 120 vehicles in the state are equipped with the new electronic plates but the number is expected to steadily rise as the demand increases.

Shepard Ambellas is an opinion journalist, analyst, and the founder and editor-in-chief of Intellihub News & Politics ( Shepard is also known for producing Shade: The Motion Picture (2013) and appearing on Travel Channel’s America Declassified (2013). Shepard is a regular contributor to Infowars. Read more from Shep’s World. Follow Shep on Facebook and Twitter. Subscribe to Shep’s YouTube channel.

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